search engine optimization (seo)

Hide and go sell?   On the contrary, visibility is key to any marketing campaign.  It is the hallmark and essence of any complete approach, so why would your website be any different?

Search Engine Optimization is different than placement.  There are many ways to gain position and placement in a search engine (many of which are quite costly).  The goal however is sustainability and retention of a top position once that position has been gained….  Anyone who sells a UNIVERSAL proven formula is selling snake oil.  Each organization has different marketing goals and requirements.  Fortunately, there are many ways to achieve success, and they don’t all involve Yahoo, Google, MSN or AOL pay-per-click programming.  

DataMine’s proven method of Search Engine Optimization combines our years of experience with a comprehensive analysis and implementation plan to quickly and effectively make your mark near or at the top of the lists identified in our online promotion plan.

Contact DataMine to discuss your existing or future online promotion needs.

Phase I Research and Development

DataMine will incorporate the existing site SEO data and positioning to conduct research and compile a report of empirical data extracted from both the major search engines (Bing, Google, Yahoo!) and pages of identified competitor sites.

The report will include an action plan with suggestions for placement and an ongoing campaign.

Phase II Placement

Based on our Phase One discovery, DataMine will place the site into the major search engines.

IF PPC, DataMine will also:

• # of impressions desired per keyword or keyphrase.
• # of PPC engines
• Cost per clickthrough (CPC) for each keyword / keyphrase

NOTE: All costs for services will be direct billed by DataMine.  Any PPC costs will be direct billed to client account by the provider(s).

Phase III Analysis & Marketing Campaign Management

DataMine will review the results of the campaign on a quarterly basis, in order to:

• Confirm the value for each keyword / keyphrase in the campaign
• Analyze trending of individual words and phrases in the campaign against reports
• Make adjustments to site pages based on findings and client requests

IF PPC, DataMine will also:

• Confirm the integrity of the data from the PPC provider
• Make adjustments to both PPC program based on findings and client requests